IMAGES TO INFORM and inspire.
Have you ever bought a product online or without having seen it in person, and received it only to feel it was misrepresented? It can be a very frustrating experience to receive a product and discover its a different color, different size, or has a different component than you thought. We understand that frustration and also how easy of an accident it is to create, and we're determined to not let you make it. We'll make sure color is accurate and scale is taken care of when necessary.
BUT. Don't let that frustration push you away from imagery-- you also need to use images to inform your customer. It would be even more frustrating to find a product online with a description, and no photograph! People are highly visual and struggle to understand, envision, and dream without imagery. A word picture is a start, but we are always itching for a visual illustration of what shade that hunter green blanket really is, how large that large-scale artwork is, and what pattern is in the "latticework" they mentioned. The best information we can give our customers is imagery that tells the truth. So let's start with what is expected-- accuracy. There's no better way to establish trust in a business than to promote accurately and deliver honestly.
But it doesn't all have to be boring, either. Once we establish what MUST be represented, then we can dream of what your product could be, and ultimately, help your customers dream too. Will a runner be taking it on a jog? Let's photograph the product with a runner, in action. Will it be a piece of decor that would standout on a mantle? Let's style a beautiful mantle and inspire decorating lovers. Will a young couple be using it to make dinner? Let's photograph a real couple in their kitchen and help people imagine it into their own lives. Whatever your product is, whatever your market is, we want to bring the two together with honest and inspiring imagery.
So, what do you want your product to look like? Will it have an editorial edge? Will we put in in a lifestyle context? Do you want it clean and simple? Let's get to work.